Since when did advertising and PR became related to each other? This is what many of you might think when you have a look at the title of the article. The essential point is – PR was never something different from advertising. In fact, advertising is an offshoot of the bigger picture known as public relations. If you're following current advertisement trends, they are very short and quite innovative.
The message in the advertisement is powerful enough to catch the people's attention and at the same time, it is not very ‘in-your-face' types. Today's advertisements are a far cry from the ads of the yesteryears when they were more meant to ‘define' the product rather than being creative about it. Advertising a product essentially encompasses everything that you might ever need to attract your customer's attention; and that includes audio-visual and print media. There is also one kind of advertisement known as word-of-mouth but that is beyond your control. When you're seeking a job as an advertising PR specialist, you need to keep the following things in mind:
• Being Creative: Ok, so you're a person who really has a humane and ethical side but what about creativity, dude? If you're not creative, you're nowhere in the scene boss! Because the job is more about advertisement than anything else, it is important for the professional to don his/her creative hat at all times.
• Advertisement as a tool for building: You might not have realized this by now, but what your job essentially demands of you is to treat the assignment (read: the advertisement) as a medium to move your audience and eventually your customer. The advertisement is to be so designed that it works for the image of the company. For example, an Energy-production company can surely include advertisements that are related to efficient energy utilization and in turn saving our planet! This really works because it tends to promote the ‘humane and ethical' side of the company and at the same time attracting the sympathy of the customers. And that essentially means – two birds shot in a single bullet!
• Trust: An advertisement actually lessens the work of a PR professional. The reason being that the advertisement is the actual reflection of what you're trying to convey to the masses rather than being misquoted or misunderstood. And therefore, the advertisement is like a ‘trust bond' between the consumer and the company.
These are some of the more ‘insider' tips that you will never get elsewhere. In case you ever wanted to know the top tips to apply for an advertising PR job, this is where it all is documented – not like other articles which seek to just hover on some personal qualities. PR personnel are the most important person in the hottest seat in the company. Agreed that the job pays high but then it is an incentive based approach. That means the incentives increase as you shine with your stellar ‘public relations management' skills!